Chengdu Mobile Interactive Mms Commercial Applications

With the rapid development of the Wireless Value-Added Service, a few famous operating companies face more and more serious problems such as homogeneity of products. Meanwhile, the end users have a strong desire for the more interactive functions during the process of acquisition for the complete information because the users need diversity of Value-Added Service. However, platform of Value-Added Service at present can not meet this kind of requirement. Therefore, the new platform should be built urgently so as to break through this bottle-neck.IMMS was brought up by IBM based on the current criterion of MMS, which is a new technology to strengthen the interactive capacity of MMS and also is one of IBM'latest research projects. IMMS is a kind of technology platform. IMMS has these following special characters: first, developing lots of products that have interactive capacity; then, extending the application scope of MMS; after that, improving its friendliness; lastly, bringing much more Value-Added space. The cooperation agreement was signed between IBM and Sichuan Mobile Communication Co., Ltd Chengdu Branch in July, 2005. It would build the first IMMS platform in the whole country--Chengdu Mobile IMMS platform. IBM provided the core technology and construction application while Sichuan Mobile Communication Co., Ltd Chengdu Branch was responsible for the entry, management and improvement of the platform. During the time of content-oriented of Value-Added Service, what kind of product this platform can design and develop would influence directly the foreground of interactive MMS platform. The data base of Sichuan Mobile Communication Co., Ltd Chengdu Branch will act as the management department of value-add service and take on the important task which needs to design and develop the interactive MMS products.Firstly, this paper analyzes the relevant concepts with regard to the Wireless Value-Added Service. There are two kinds of leading products on value-added service platform for Sichuan Mobile Communication Co., Ltd Chengdu Branch: information and entertainment. The platform of IMMS differs from that of SMS, MMS, WAP, etc. It has obvious advantages such as good interaction, fee publication, storage and transfer,...