The Research On Integrated Marketing Communication Of Wireless Value-added Services Of Hunan Talkweb Company

With the issuance of 3G licenses and telecom operators restructuring, the wireless value-added industry chain has undergone a major adjustment. In this new market environment, telecom operators are gradually adjusting their strategy, and service providers face to reshuffle the cards content providers have begun to audience fragmentation, China has entered the mobile Internet era. As a traditional service provider, The Hunan Talkweb companies how to deal with this new competition, and has become the problems faced by company’s marketing managers.Integrated Marketing Communication (IMC) theory was introduced to China since the late 20th century and get a certain amount of development, many enterprises have got rapid growth and success of shaping its own strong by guidance and implementation of IMC, in recent years, with information technology development and wide application, the application of integrated marketing communication has in-depth on businesses, including some of the emerging mobile Internet businesses, and service providers of wireless value-added services.This article aims to in-depth analysis of the company’s marketing communications status, Put forward for the company’s integrated marketing communication strategies, but also explore the integration of marketing communication in the wireless value-added business applications.This first chapter briefly describes the research background, the theory, implementation methods, and Research ideas; Chapter II analyzes the background of integrated marketing communication strategies; under the previous analysis, Chapter III put forward in Hunan Talkweb Company’s implementation strategy; in order to ensure an effective marketing strategy implementation, the fourth chapter focuses on implementation strategies. From the studying of Hunan Talkweb Company’s integrated marketing communication strategy, and hope to explore the application of integrated marketing communication in the wireless value-added industries, but also for future researchers to provide a useful reference and learning.