| The Shopping Center/Shopping Mall[1] takes retail and entertainment in a whole complexity, which carries all its stores on designing, developing and managing together. The main body of Shopping Center/Shopping Mall is several large-scale department stores or supermarkets, whose area may reach thousands square meters, other part rent to many specialized shops, food shops, the pharmacy, the laundry, the sundries shops according to their overall design. It usually contains entertainment facility, the cultural facilities and parking lot. Some large-scale Shopping Centers/Shopping Malls also have the post office, the bank, the medical welfare facilities. Shopping Center/Shopping Mall has become a important part of a city to display its function.The Shopping Center/Shopping Mall origins from the 20's last century in America. It have developed for more than half centuries, so its development has been quite mature. But in China, it just begin to develop, need more time to find out how to develop. It is big difference in the development of Shopping Center/Shopping Mall between China and America, so it is necessary to compare the development of Shopping Center/Shopping Mall in China with America, which may take some advantages to the development of Shopping Center/Shopping Mall in China in future.This article starts from the evolution rules of retail, which the development of Shopping Center/Shopping Mall followed. The researchers already obtained the theory from the development of Shopping Center/Shopping Mall. Then summarize the meanings, characteristics, course of development .classification, function and condition of development ofShopping Center/Shopping Mall. After that, through summarizing the development and present situation of Shopping Center/Shopping Mall in China and in America , compare the life cycle, the development maturity, the development pattern, the investment organization combination, the management pattern between China and America, take Beijing Jinyuan Shopping Center and Mall of America as an example to explain the difference between the two. The result shows that there are only some large or middle cites already fit to develop Shopping Center/Shopping Mall in China recently, and when develop Shopping Center/Shopping Mall, it need pay attention to the location selected, the localization, pattern choice, fund, management and marketing of Shopping Center/Shopping Mall. The purpose is to give some enlightenment to the development of Shopping Center/Shopping Mall in China in future.This article compare the development of Shopping Center/Shopping Mall between America whose developed maturely and China whose developed only a short time ,hope to find out a path that will fit the development of Shopping Center/Shopping Mall in China. |
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