Large Shopping Center (shopping Mall) Settled In Guiyang Planning Studies

Being a new form of retail trade, shopping mall has developed fast in recent years in China.At present, the shopping malls and super shopping malls have just started to expand in China which leads to a storm of investment in the commercial property.Starting with the form of retailing, the concept of shopping mall, the history of shopping mall and the present development of shopping mall both at home and abroad, this article intends to discuss the development of shopping mall in Guiyang. As a medium-sized city , Guiyang needs to take actions to develop the shopping mall that suit its local circumstances ,taking the factors such as the local economy, environment ,communication , market and etc into consideration. The local characteristics can be formed if it is developed according to the circumstances. Besides, the scientific management and continuous innovation should also be included for success.The article has analyzed the site selection of shopping mall in the development of commercial property, investigation and study, business orientation, introduction of investment, promotion, planning and the critical flow of management and operation .With the help of theory of industry ,SWOT and CIMM ,the key factors involved in the investment strategy of shopping mall have been analyzed. In addition, the article has elaborated the preparation and current situation of Hong Tong shopping mall in Guiyang analyzing the means & methods of planning and investment of shopping mall in Guiyang. It has proposed some thoughts and ideas of the elements in the construction of shopping mall in Guiyang in hope of providing the useful proposals for reference for the investors and operators of shopping mall in Guiyang and China.