Research On The Development Of Our Country's Suburban Shopping Mall

The 20th century is the most active and prosperous period for the development of shopping center . Based on its prototype in 19th century, the shopping center not only becomes the advanced representative of commercial operation and management but also spread widely all over the world .As a great innovation for the development of retailing world in the 20th century, the appearance of shopping center brought great changes to people's lives and is becoming more and more important in the modern society.Based on highly developed economy and transportation, the huge shopping center has experienced nearly a hundred years. In the recent years, there appeared a large number of shopping centers in the big cities in China, and the total number is mounting ; besides the suburbanization and the development of efficient traffic system ,some suburban shopping malls have appeared in our country. Not only do these suburban shopping malls satisfy people's needs ,but also bring some problems and negative effects ,such as suburbanization , unurbanization ,and the recession of some central areas. A city's change in commercial pattern has changed its form at the same time. So we have to consider all these factors rationally.The essay discusses the development of suburban shopping mall in China from the following aspects:The first part is forward. Explains the purpose and meaning of this text, current situation of domestic and international research, research approach, technological route and innovation, and problems remained to be studied further.The second part describes the related concepts of shopping mall and suburban shopping mall, then analysis the merits of suburban shopping mall and its origination and development in American, Japan and China.The third part describes the economic and social requirements on developing the suburban shopping mall from these elements: economy, the degree of people's suburbanization, the traffic status, the prevalence of automobiles, citizens 'consuming power and consuming structure, the converting rate of technology, and the rationalization of both production and circulation. The fourth part describes that thanks to the development of these domestic and international theories and research on convergence and shopping mall, we can illustrate the availability on developing shopping mall and try to find the most effective way on planning and managing the shopping mall.The fifth part put Beijing as an example to illustrate the conditions we have on developing the suburban shopping mall and its current status from three parts: the economic development, traffic status and prevalence of automobiles, citizens 'consuming structure and consuming power.The sixth part try to use Jinyuan shopping mall that runs as the first and biggest shopping mall in Beijing as reference ,to illustrate the difficulties and problems on planning ,developing and managing the shopping mall from both interior management and exterior planning.Lastly ,we have just began to construct and develop the suburban shopping mall for quite a short time , there appeared so many difficulties in the process of operation and development ,so we have to form our own ideas on planning and managing the suburban shopping mall to the best.