Blog And Other Social Software Analysis, Network Marketing

With the developing of marketing competition and the Internet becoming more popular, more and more enterprises put Internet marketing in to use as a modern market promotion tools. The tools of Internet marketing are changing with the technology developing of Internet. At early time we use email marketing, Internet yellow page, online advertisement, but now we use permission email marketing, company's web site, search engine Optimization (SEO), Keyword Advertisement, and usually we use them combined. And as time goes on, the environment of Internet marketing become worsen, email marketing turn into junk mail, SEO become searching engine cheat, too much Ads banner on the web page even the browsers block the Ads. The social software (SS) is booming in 2003, and shows us a brand new tool of Internet marketing, especially the Blog. We carry out the Blog marketing is efficiency tool of online marketing.First, this paper studies the origin and the developing of social software, and discusses the basic theory and technology of the social software, analyzes the envioment of Internet marketing and the challenge it facing, in same time evaluation the common online purchase flow and the customer behavior in online marketing. Then, the paper analyzes the demands of companies, which may use SS in online marketing, and the feasibility, and show us the advantage of Blog marketing. At last the paper provides us the project of Blog marketing and some advices by cases analyse.