Hohhot Company, China Life Insurance Market Growth

Chinese insurance market is potentially huge and has a promising future. It is conservatively estimated that domestic insurance premiums will be reaching to 2.88 trillion dollars by 2020. On Dec.11^th 2004, region limitation has been removed from Chinese insurance industry. And by 2005, insurance industry has become the first one opening entirely to the world. In face of more fierce competition, it is a fateful task for China Life insurance hhht branch, the biggest and most experienced company, to grasp opportunity to exploit life insurance market, increase its benefit. Consequently, improving business expending abilities, using marketing strategy to occupy the market rapidly and construct foundation of continuable development become the company's urgent affairs.This paper gives a thorough review on huhehaote life insurance market, explaining the life insurance market situation and insurance supply and demand, analyzing insurance marketing strategy of China Life insurance hhht branch and pointing out its problems exited. The paper uses SWOT approach to analyze the competitors and market subdivision choice and orientation, putting forward the developing strategy and giving implement proposal accordingly. It will be sure that the study and the points of view in this paper do benefits to development of China Life insurance hhht branch and are greatly helpful to improve its business expanding abilities and form scientific marketing conception. It is expected that China Life insurance hhht branch will stride forward in its business and fulfill its blueprint.