Commercial Banks Regional Branches Crm Applications

In recent years, with the development of economy globalization and finance internationalization, in order to construct long-term and continuable competitive abilities, under the background of increasing competion, the area branches of domestic commercial banks are gradually transfering towards working tactic of regarding clients as focus. The demands of designing and implementing CRM are increasing.The text demonstrates the necessities and feasibilities of area branches CRM construction of domestic commercial banks from the view of CRM development history and the theory analysis, and provides the construction principles and solving methods of area branches CRM, and designs the client evaluation models aimed at area branches of commercial banks.