Research Of The Bank’s Customer Relationship Management Based On Huishang Bank Bengbu Branch

The purpose of the banking sector to implement customer relationship management is to establish long-term stability and customer relationships to maximize the value of both themselves and their customers. With the deepening of reform and financial liberalization and financial system, Huishang Bank Bengbu branch quality customers accounted for less and less. How to improve customer satisfaction and loyalty, in order to establish long-term partnerships become a major problem which Huishang Bank Bengbu branch is facing.In this regard, the paper "Bengbu Merchants Bank branch bank based Customer Relationship Management" in the title of Bengbu Merchants Bank branch should analyze how to solve the current problems faced. First, this paper begins with an overview describes four customer relationship management theory and elaborated on the basis of the concept of customer relationship management, and customer relationship management in commercial banks necessity and strategy. Then, the paper describes the current status of specific Bengbu Merchants Bank branch as well as customer relationship management problems. Finally, the problems, the paper puts forward some measures to improve and can provide some references for customer relationship management Bengbu Merchants Bank branch.