Fukang Branch Of Industry And Commercial Bank Of China个人VIP Customer Relationship Management

In the decades after the reform and opening up, China’s economyexperienced sustained rapid development, and social development at the sametime, citizens of wealth has also been rapid growth, people attitudes, perceptionsof personal wealth than in the past undergone great changes, personal financebecoming concern. Along with the growth of personal wealth, personal businessof commercial banks has also been rapid development, personal business isbound to become one of the highly profitable business of commercial banks.Therefore, the domestic commercial banks are very great importance to personalbusiness, especially in the the VIP customers conduct of business, continue toincrease investment in human and material resources, strive to occupy a largermarket share. VIP customer base to provide quality services to ensure that in thefierce competition to retain customers, and customers to build lasting win-winrelationship, which is a domestic commercial banks in the competition to win akey element. VIP implementation of effective management is an urgent andimportant topics of practical significance.This stage, Fukang Branch of Industrial and Commercial Bank of China VIPis a serious drain on the average holding low number on the businessdevelopment of the branch a great challenge. VIP customers cent of theIndustrial and Commercial Bank of Fukang sub-branches all part of a very smallnumber of customers, but the VIP customers of Bank profit do a greatcontribution. The VIP customer business in order to development must be seenin the development of new VIP customers and work hard to maintain the stockof VIP customers, while improving the quality of service for VIP customers.According to the Fukang Branch of Industrial and Commercial Bank of China ofthe actual situation, the value of most of the VIP customers did not fully tappedVIP customers still have huge potential to be realized. Only identify theproblems and proposed and implemented corresponding measures in order toenhance the contribution of VIP customers, enhance the level of Fukang Branchof ICBC of overall business.Start from the basic situation and at this stage of the Fukang Branch ofICBC of the main problems facing retrospectively, customer relationship management theory, discusses the basic theory of customer relationshipmanagement. Fukang Branch of ICBC target market were analyzed. From VIPdevelopment, follow-up, maintenance, product sales, business processes, andphysical facilities on seven aspects of the VIP customer relationshipmanagement strategy, and the detailed planning of the successfulimplementation of the policy guarantee. These strategies and implementation ofthe guarantee will Fukang Branch of ICBC for VIP marketing process ofguiding significance.