A Bureau Of The China Railway Group's Development Strategy

It is vital for the enterprise which has the strong desire to survive healthily as well as develop continuously to be guided by the appropriate development strategy Nowadays the Market competition is much more intense than ever before, which demand the enterprise's product or service must be Customer-oriented, and the appropriate enterprise strategy is also more important than before. As the saying goes: No sustainable development strategy, no sustainable development enterprise.The A Group of Railway of China owned by state is a Large-scale construction enterprise, whose production task is affected by the government's overall planning and the macro-economy as well as the geographic factor. At the same time, with China being a member of WTO and the opening of construction market, some Large-scale Construction enterprises such as The A Group of Railway of China had the opportunity to get much more potential market share and the chance of competing with the international Contractors .In a word the Situation is that the opportunity and the challenge coexists. But the opportunity is just potential and for all the domestic construction enterprises, and The A Group of Railway of China have to be faced with the situation that there is much more realistic challenges than opportunities .In the face of the market changing unceasingly, it is unavoidable for The A Group of Railway of China to solute these problems such as how to face the changes of market and how to utilize the internal and external resource to maximize its profit. It is crucial to set up appropriate development strategy to settle these problems mentioned above. And it is also significant for The A Group of Railway of China to make the characteristic and sustainable strategy theoretical and practical. Of course in the process of setting up strategy, considering internal conditions and external environment is also prerequisite.The thesis which focused on The A Group of Railway of China's strategy and utilized some theories and analytical tools synthetically such as the PEST analysis, the"Five strengths"model analysis originated by Michael Porter, the value chain analysis, the strategy ability analysis and SWOT analysis which are useful in management especially in the management of enterprise development has done some demonstrational...