Southwest Electric Power Design Institute Competition In The Market Strategy Research

To aim at international and internal environment's innovation and economic transformation, in this paper the author will come up with his opinions about how to form SWEPDI's market development strategy that can adapt to new situation at present and how to guarantee to carry out the target.According to the basic theory of stratagem's establishment and implementation, this dissertation analyzed industry background, present situations. Recognized the advantaged chances and threat from outside, meanwhile, recognized the advantages and disadvantages from inside. It proposed two development stratagem by SWOT matrix analysis:Implement market penetration strategy,expanding the market share of west China, exploiting the market in the northwest and north of China to realize the new increasing target for corporation's economic benefit.Implement internationalization strategy, take advantage of technology and staff to establish engineering corporation,and cooperate with the transnational companies to internationalize the management step by step.At present, the Chinese main electric power design institutes have no own market competition strategy and its implementation program. Discussing this problem, this paper proposes the following new ideas:It proposes in a systematic way that technological enterprise like SWEPDI should choose strategy of market penetration and internationalization,and the market development, cost leading and extending business scope is the way to carry out.Studying the organization structure,it proposes originality that SWEPDI should be reformed to be an international engineering corporation with EPC function,establish Huaxi electric engineering company, found the relationship of institution with subcompany convert the center of management form function to engineering project management, carry out matrix management.It elaborates that technological enterprise like SWEPDI should establish core competence with technology, and SWEPDI should be reconstructed new systems for responsibility, human affairs,distribution,proposes that financial management and the emphasis field for capital running.This will be use for reference in other electric-power design enterprise on strategy drawing up.