Tung Shing Chemical Co., Ltd. Competitive Strategy Research

Present of our country fertilizer in arrival period that substitute of multiplex green manure, have offered the market prospects and growth opportunity to the fertilizer manufacturer of our country. Dongcheng Chemicals Co. , Ltd is the top level company of fertilizer manufacturer in Hunan province. Compared with other domestic main competitor, because there are scale, technology, brand and service disparity in fertilizer enterprises, so enterprise correct to is it orientate to go on to oneself, choose and actualize the competitive strategy comforming to oum resourse and ability , seize market share rapidly, in order to set up the relative competition position among the trades of enterprise, it is the most crucial problem that the Dongcheng Chemicals Co. , Ltd faces.The actual working experience of Combining the author of this text uses thd modern enterprise's strategic manufacture theory, to Dongcheng Chemicals Co. , Ltd, the macroscopically environment of outside, trade environment and inside resource and ability faced and analyzed in detail, pass the strategic tool opportunity and threat to Dongcheng Chemicals Co. , Ltd, such as SWOT, EFE, IFE and VRIO, and trade attraction-enterprise strength matrix, provide the scientific foundation to choose the competitive strategy wisly. etc, the advantage and inferior position have been analyzed and appraised synthetically.Among them the euterprise mission has been comformed, the perspective has been designed has been proposed to actualize the centralizing increasing type competitive strategy in 2006—2010 yearsaccording the foundation of the forward part of this article, the reason the reason to choose the ralizing increasing type competitive strategy has been elaborated essentially. Then, the strategic objective has been put forward, and the main strategic enforcement measure has been worked out to carry out the centralization increasing strategy.This article has adopted the normal method that combine with real example in the course of studying, make every effort in integrate with practice closely, pay attention to the effectiveness of the strategic scheme. I hope that can offer great help to the development of Dongcheng Chemicals Co. , Ltd through the research results of this article, even have certain reference meaning to relevant multiplex green manure manufacturer too.