Research On The Development Strategy Problem Of SL Group

Thoroughly develop unceasingly along with the economic integration and the competition globalization, no matter more and more many enterprises are earn a greater income for the fast expansion, in order to reduce the enterprise risk, all in abundance invests into in the multiplex development tide. Nearly all outstanding Chinese Enterprise more or less all has had the multiplex impulse, if but the nearly all outstanding enterprise's crisis and declining all the multiplex expansion strategy concerns.As the enterprise overall strategy one form, the multiplex strategy is becoming many enterprise full use surplus resources, the expanded production management scope, develops the new market opportunity to obtain a quicker growth the important strategic choice plan. Generally speaking, the enterprise implements the multiplication developmental strategy, may display the enterprise interior resources superiority fully, in the full excavation enterprise potential foundation, creates the higher enterprise value. But looked on the practice that, the multiplication developmental strategy has the prerequisite, not only the blind multiplication cannot bring the benefit to the enterprise, instead possibly brings the disastrous consequence. Many enterprises are because has neglected the multiplex strategy prerequisite, carries on the multiplication blindly, causes the enterprise to fall into the difficult position, but as soon as even falls dispiritedly.Several years ago, because has repeatedly in the capital market such as merger QingQi and BaiWen, harnesses operations, therefore the SL group's name sees the various press repeatedly, it also skyrockets in the domestic capital market reputation and the influence, very sight. But the prosperity is not long, started the GuoMei and SuNing from 2001 to enter the Shandong market after Soviet, SL group electrical appliances service then in competition unable to recover after a setback, the market share started to drop, the profit glided down fast, massive outstanding brain drain to competitor camp.Not long after, SL in electrical appliances chain-like domain, even in the national commercial domain all was the pioneer, the present electrical appliances chain-like great alligator GuoMei and SuNing at that time only was beautifully it "the little brother".Why once the so sight SL trade after how many years was short becomes the like this frailty, like this allow to oppressed? Does the question leave in where? The answer is actually obvious, the SL trade can arrive present the difficult position, initially the strategic direction change - - multiplication developmental strategy has with the SL group the huge relations.This article through to the strategic management correlation theories analysis and the research, unifies the SL group own resources to provide the exterior macroscopic environment and the profession environment which the situation and locates, utilizes strategic analysis tools and so on SWOT analytic method, falls into the development difficult position reason to the SL group to carry on the analysis and the discussion from the strategic angle, and proposed the advisory opinion after the enterprise multiplication strategy defeat strategic choice.