Special Logistics Co., Ltd. Competitive Strategy

As an emerging special artical logistics enterprise in China, China Special Article Logistics Corporation (CSALC) is facing with that logistics industry has been in integrated logistics services and the increasing breakdown, and the industry will be increasingly fierce competition. Competition among logistics enterprises is not only in the technology and talent, but also in supply chain management strategy formulation and implementation aspects. Therefore, enterprises how to formulate their own strategy for enterprise development and business operators has become a major choice. This first part of the logistics related to a summary of the theory .As a guide, this paper in the special artical logistics company's operating environment and its own advantages and disadvantages, studied the strategic goal of positioning the company using SWOT. Then thesis design of the company to achieve the strategic objectives of the implementation of the program .Then designed the implementation of the program to achieve the strategic objectives of the company.The paper is divided into six chapters. At first the paper introduces project logistics and study it's trends. Secondly we contrast Chinese and foreign logistics industry and special development of the logistics industry; Chapter III gives the development of the logistics industry in China Special Situation Analysis, while Chapter IV do the development of the project logistics industry characteristics and requirements. In Chapter V the paper analyses China's special artical logistics industry and key enterprises in the special artical logistics company SWOT. At last, chapter VI focuses the development strategy for the special artical logistics corporations.Discussing the development of the logistics industry at home and abroad on the basis of the status quo, Analyzed comprehensively opportunities and challenges of the special artical logistics industry facing,Including the development of the industry trends and competitive situation. Then focus on the special artical logistics, the main features of engineering and logistics development trends. Revealed law and requirement on the development of special artical logistics projects. Scientific forecast China's special artical logistics market. Using SWOT analysis, Analyzed many key enterprises in the logistics industry. Considering CSALC's problems and difficulties, proposed its business development and corporate management development strategy.