Expand The Training Market Analysis And Expansion Of Training Core Competitiveness Of Enterprises

With the diversification of the training demands and development of training programs and styles, the Outward Bound originated from the western societies has become popular in the world in recent years. Outward Bound, which appeared in china in 1995, has been developed rapidly in the past few years. Faced with the challenges of the training market and rapid development of training demand, the enterprises engaged in Outward Bound must be aware of the seriousness of the situation and make out comprehensive and appropriate policies to cope with the awkward situation. This article lays emphasis on how to keep continuous competitive advantages by raising the core competences in order to keep the market orderly and prosperous through the brief introduction of Outward Bound business and its market analysis.Chapter 1 gives some useful information regarding the inherent nature of Outward Bound and its potential development, as well as the existence of some problems in the market. The Outward Bound focusing on experimental study is becoming a new branch of training programs. As a new and rapidly-developing business in China, abnormal challenges and wrongful operations often exist in the market.Chapter 2 simply describes the analytic methods concerning the market challenges, as well as the PEST analysis and Michaele porter's strategic theories of the challenge. It also introduces the main points of the Outward Bound market analysis, the core competences in detail and the characteristics of the core competences of the enterprises engaged in Outward Bound business.. Chapter 3 comprehensively analyses the challenge of the Outward Bound market with the methods of PEST analysis and Michaele porter's strategic theories of the challenge. The percentage of the Outward Bound in the total training market would gradually increase, but the challenge of enterprises islikely to intensify. In order to survive intensive challenges, the enterprises engaged in Outward Bound should rely on their core competencies.Chapter 4 describes the paths of raising the enterprise's core competencies with the analysis of the theory of core competencies to show the strategy and advantages of Genesis Outword Development Co. Ltd., the pioneer of China's enterprises engaged in Outward Bound. While achieving the purpose, the quality, service, popularity and expenses and safety etc., should be paid great attention to. In order to raise the core competences of the enterprise, the ability of market operation and regulations should be improved accordingly.