Study Of Chinese Radial Truck Tire Distribution Channels

During the past several years, the demand and supply of All Steel Radials Tire in china market increased very quickly. After the several years developing, from 2005,the supply of All Steel Radials Tire will in excess of the demand. So the competition between tire-company will become more severity. The distribution channel of tire is an important factor for tire-company to get compete advantage. So it is significative to research the tire distribution channel.According to the purchase purpose of customer, we can divide All Steel Radials Tire market into two parts: one is Original tire market and the other is Replacement tire market. According to the type of customer, we can divided tire market into two parts: one is Organization Market and the other is Retail Market. This paper mainly research the retail market of replacement-tire.In the first chapter, the author introduces the several conceptions of distribution channel theory and distribution channel system and the several key words of description of distribution channel. In the second chapter ,the author research themarket variable------the demand and supply of All Steel Radials Tire, by researchthe drive factor of All Steel Radials Tire demand in china market, such an the development of Road Transportation of Cargo and Passengers and the distribution of total number of big truck and bus. In the third chapter, the author analysis the main channel member's behavior which play an important role in the distribution channel design. In the fourth chapter, we analyse the several typical distribution models in china market, which give a guide for the design of distribution channel later. In the fifth chapter, the author introduces the variable of company factors, which affect the design of distribution organization. On that basis, the author get the conclusion that different type of All Steel Radials Tire manufacturers should adoptive different distribution system, which is :First type of tire manufacturer should adoptive the two-stage and exclusive distribution channel policyThe second type of tire manufacturer should adoptive the three-stage and exclusive distribution channel policy;The third type of tire manufacturer should adoptive the two-stage and selective distribution channel policy.This paper will play a very useful guider for the tire company located in china, for the date and analysis are based on the china market itself and consider all the main factors of distribution channel design.