Game Of The Supply Chain Enterprises

With the high-tech developing quickly, the market competition increasing vehemently and the customer need changing continiously, traditional management model of enterprise has already displayed its weakness which can't fleet and alacritous resources to response to the market needing quickly, hence, the thought of Horizontal Integration appears. The supply chain enterprises are cooperative and competive. Enterprises not only have to guarantee itself interest, but also have to realize the best performance of supply chain, which make the decision of enterprises very complicated. It is important that how to integrate the performance of supply chain and each members' and analyze enterprises can not trust in and cooperate with each other, so the benefit of whole supply chain is not high and the thought of supply chain management can not apply of setting up coopration fellowship.At first, this thsis describes the basic concepts and the development of supply chain and game theory. On this basis, it analyzes the viability of game theory to apply to supply chain through the besides three aspects: the composing of supply chain, the win-win in supply chain and the asymmetric information in supply chain.Then, supply chain partnership is analyzed, the network constructure mode of the supply chain is produced, and supply relationship management is emphasized. And then, it analyzes the supply chain by game theory in thorough. The general cooperative model in supply chain is established through "prisoner predicament", indicating the unstability in short-term coopration and the possibility in the long-term cooperation; To participate the supply chain cooperation and to choose the partner are analyzed through the basic thought of game theory; the strategy of negotiation in two-stage supply chain(manufacturer and supplier) is described by the method of negotiation game theory, and the coordination principles of multi-supplier supply chain are given; Competition and cooperation of the two-stage supply chain is analyzed by the model of Stackelberg game theory, and indicates that coopration can lead to Paletoy optimization.