Hard-line Group Market Competitiveness Analysis

Along with China's Systemic innovation going ahead, China is becoming more open to the international market. With the acceleration of China's merging into global economy , Chinese enterprises are facing more and more challenges together with opportunities .Zhuzhou Cemented Carbide Group Co..Ltd, who is the leading company in China's tungsten industry, facing the increasingly drastic competition in the cemented carbide market all around the world, how to try hard to improve his market competition competence and how to change his weaknesses into advantages is becoming a very urgent topic on which need to show more concern .In this paper, author analyzed the current developing situation of global cemented carbide markets, doing an analysis for China's market of cemented carbide , also through doing a comparation with the leading Tungsten Company such as Sandvik and Kennametal, we get to know what Zhuzhou Group's competitive status is in the oversea and domestic carbide market .Authour also put a special analysis on the key factors which are main barriers to ZCC's future development. Finally, author put forward four main suggestions for Zhuzhou Group in order to improve his comprehensive market competition competence in future, they are as follows : strengthening scientific management to improve the comprehensive competition competence ,putting the annexing strategy into practice in order to benefit from the scale effect , strengthening scientific research and development in order to improve the products'structure and improve the marketing competition competence through improving the marketing management.