Road Asphalt Industry Status Quo And Countermeasures

The trend analysis on the sale amount of SINOPEC Asphalt products from 2000 to 2004 and the suggestion about Asphalt market were described in the article in order to change the adverse situation on sale and improve the competition of Asphalt products of SINOPEC. Firstly, The summary of the development of domestic road, the trend of the development of Asphalt market and the influence from the variation of international market were described detail in the article. The expansion of Asphalt market will last in future years. The high Asphalt market will step into another rapid development period and the low Asphalt market will loss advantageous. Secondly, the analysis of competitor in SINOPEC Asphalt market, the trend of the competition and the advantageous and disadvantageous of Asphalt products were also introduced in the article. The main advantageous of SINOPEC Asphalt market was large amount of production. The main disadvantageous of SINOPEC Asphalt market included old sale conception, disorder market management, less influence than other petroleum products, disorder competition and low profit. Thirdly, according to the problem described above and the situation of Asphalt market, the advanced sale and sell conception should be established and used. The necessity of establishing professional sale company for Asphalts, the suggestion of amalgamating Asphalt products and the proposal of developing sale system were emphasized in the article. Finally, the organization structure of professional sale company was proposed in the article. To solve the problem in SINOPEC Asphalt market, the professional sale company should be established as soon as possible and the sale, pricing, undertaking and inviting bidding should be managed centrically. With the good public praise of other petroleum products of SIONPEC, The competition of Asphalt products should be improved.