China Picc Shanghai Branch Competitive Strategy

Insurance industry is a new-style one , which has been closed down for 20 years and then be furbished in the year of 1979 in China. People's Insurance Company of China is the one which has been set up earlier than other insurance companies, and is always in the main position of managing alone for a long time in China. In 1990s, domestic insurance industry has developed fast, and also the principal part of market and the scale of insurance industry expanded rapidly. People's Insurance Company of China has experienced some reform and then finished the alteration of the system of stock in the year of 2003. At last, it becomes PICC Property and Casualty Co., Ltd. (Shortened Form PICC).Shanghai is an area where the economics here is the most thrifty, the development of insurance industry is the fastest, the degree of market is the highest, and also the contest is the most furious. Property and Casualty Co., Ltd. Shanghai Branch (Shortened Form PICC Shanghai Branch) has appeared the disadvantageous phases that the industry develops slowly, the quotients of market descend, and the benefits of operation decline in the fierce competition.This paper exerts the theories of industry structure and analyzes the basic characteristics of the competition and the main competitive adversaries of the insurance market in Shanghai according to the thorough market research. Finally, the basic stratagem has educed in this thesis by using the method of SWOT and analyzing our advantages and disadvantages: that is Property and Casualty Co., Ltd. Shanghai Branch should combine the stratagem of the total capital keeping ahead with the stratagem of discrepancy. Therefore the suggestions and concreteschedules of adjusting the industry structure, enhancing the profit capacities and discrepancy service have been put forward by circumfusing this basic stratagem. It is believed that the study conclusions and concrete suggestions of this paper could be used for reference in order to making the adverse status of PICC Shanghai Branch be retorted quickly.