China Oil Sales The Company's Core Competitive Advantage To Cultivate And Application Of Information Technology Research

Establishment and cultivating of the core competitive advantage is important and strategic measure that our petroleum sale company stands firm the heel and extension market share in gradually vehemence of market compete.After summarizing some shortage within current core competencies theories, the author carried on the brave perfecting and supplement to the core competencies, and aimed at the core competitive advantage on this foundation, and relation problem of the core competitive advantage and core competencies, launched the certain research of theories;The next in order, etc. to the history, present condition, environment of our petroleum sale company and the sale market , the author carried on the analysis and summary, pointing out the necessity and the urgency to grow the core competitive advantage. Then, after on this foundation, the author carried on the certain research and explaining about the direction and paths of the development of core competitive advantage to our petroleum sale company.Then, is the concrete implement research that the petroleum sale company grows the core competitive advantage. The article carried on the detailed study to the core competitive advantage about cost and difference, from bringing into effect the low cost and diversity strategy , and from various angles;End, is the petroleum sale company in growing the core competitive advantage, the application study of the information-based means. Among them, the article tallied up the general situation about the information construction of our country petroleum sell company, detailedly analyzed the relation problem of the core competitive advantage with information construction.On this foundation, this text according to the demand of the petroleum sale company to decline cost, especially the logistics cost, and to the thought to stand out the product difference, especially to satisfy the customer's different request, established the SCM (supply chain management) and CRM (customer the relation management) respectively important position and function in petroleum sale company's information construction, and to SCM and CRM how in petroleum sale company concrete implement, carried on the detailed study.