English Printing And Dyeing Co., Ltd. A Competitive Advantage To Cultivate Ways To Study

On the basis of the overall probe into shaoxing yingjili printing and dying co.ltd. it is found that the company has many defects in the business competitive advantages, which were mainly manifested in having no clear views on the economic situation, the difficulty in handling the relation between long-term benefits and short-term benefits, not investing enough capital on the research and manufacturing of new products, poor management, over-priced products, old-fashioned marketing strategy.Though shaoxing yingjili printing and dying co.ltd has realized the importance of competitive advantage and taken some measures to improve it, it's by far not enough. So it appears very urgent for the company to explore some channels of nurturing competitive advantage.This paper, by means of the theories of competitive advantage, economic theories in textile field and SWOT-Analyzing Frame systematically analyses the defects and puts forward some methods and strategies on how to nurture the channels of the competitive advantage. It will be a guide and a help to shaoxing yingjili printing and dying co.ltd.