Jinan Quan Group International Business Strategy

Every enterprise should have its own international management strategy to enter into the international market. With the background that phenolic resin plays a more and more important part now, Sheng Quan Group ,which is the leading phenolic resin manufacturer in China, and the third biggest phenolic resin producer in Asia, will achieve its sustainable development through setting its international goal while choosing and implementing its international strategy to fulfill this goal.This article shows how we achieve our current situation and also shows the main products of SQ Hepworth. The first part discusses the international management theory, which is approached in terms of the meaning of international management , the theoretical basis and the basic content, etc. the second part makes a systematic analysis of the internal and external environment for SQ Group's international management; the analysis is approached from macro, industrial and internal angles, which lays the foundation for the selection and establishment of SQ Group's international management strategy in regard of environment protection. The third part introduces the selected and established international management strategy, which starts with establishment of the strategic goal and the specific strategy method, introducing the selection and establishment for the entry strategic, competitive strategy and financial strategies. The fourth part approaches the enforcement process, priority for different stages as well as the 8 enforcement measures to guarantee the fulfillment of the international management strategy for SQ Group. Finally, this article makes a thorough summary of the SQ Group international strategy.This document uses the comparative analysis method, and SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) to analyse and establish the international operating strategy for Shengquan Group, based on the current situation and related theories and sources from both at home and abroad.While analyzing the international operating strategy for Shengquan Group, we also look at the international operating trend of this industry and related industries, indicating the development trend in terms of: Entrance strategy Competitive strategy Financial strategy Implementation of the strategy for phenolic resin industry and related industries.It is the first time in China to analyze the international operating strategy for the phenolic resin industry, and also the first time to indicate several major trends for the global phenolic resin market.