The Bayannur Region Flour Industry Marketing Integration Strategy

Flour processing industry is the traditional industry of the foodstuff our country, is also to concern the national economy and the people's livelihood and to develop agriculture. However the technical barriers of the flour industry are lower, the series of flour food and the deep processing of byproduct do not get deep development. There are some problems in the whole flour industry, such as the supply of raw material is very short, the productivity is superfluous, the quality of product is low, the enterprise is lack of the key ability of competing power and the competition of market is mixed up. It is a vicious circle. So is the flour industry in BaYanNaoEr region.The overall development in flour industry is to carry out the integration of scale and the integration of trademark, to improve the technical level of flour enterprise and the technical content of product, to carry out the big alliance of enterprise step by step. That is why this paper, which is established in entire BaYanNaoEr region after analyzing entire environment of flour industry in our region and country, advocate that Heng Feng company group is the key enterprise and unites another flour enterprises. This paper also advocate building the strategic alliance of flour industry in BaYanNaoEr region. In this paper the author advocate carrying out a series of integration measure such as, the integration of the wheat resource of raw material, the integration of the equipment technology, the integration of the trademark strategy, the integration of the sale management, etc; try to unite the raw material of flour industry in our region, unite the market, unite the trademark and share with the technology and the advantage of resource; make full use of the advantage of resource of green wheat which contains a lot of Selenium in local region; try to carry out the high nutrition and specialization of flour product , and try to develop a series of food about flour including a lot of Selenium, to research byproduct about it, to carry out convenience and the diversity of product. So we can change the survival and competitive condition of flour industry in this region; change the competitive developmental environment of flour industry in this region; improve the ability of key competition of the flour industry in this region and promote the fast development of region economy.