Research On The Growth Mode Of International Cruise Line Based On Industrial Evolution

The cruise industry is the fastest growing part of the tourism industry, promote the rapid development of cruise industry with 8.9% annual rate of growth and a high proportion of 1:10-14 driven coefficient in recent years, become the sunrise industry in the tourism industry. The cruise tourism activities appeared in the 1980 s in Europe and the United States, with its own unique marine culture and the advantages of management、technology etc., explored the more advanced develop ment mode and management experience after hundreds of years of development. Compared with the development of the world cruise industry, the domestic development of the cruise industry is not satisfactory. Throughout the development of the world cruise industry, cruise companies have played an important role,Cruise company is the core of the cruise industry chain, is the carrier of the cruise business revenue sources, is the main contribution of the cruise economy, so the study on growth and development of the cruise business is particularly important.In the perspective of industry evolving, the paper summarized cruise companies’ model selection in the growth, operational structure, organizational structure, spatial structure during four cruise industry evolution stages with the enterprise growth theory and research methods of literature study and induction, and further through the case analysis of research methods, analysis the two major cruise companies- Carnival Cruise group and Star Cruises group’s growth model. Based on international cruise companies’ growth experience and rules in the industrial evolution, the paper puts forward some suggestions to adapt to the trend of industrial development for the domestic cruise companies to help them grasp their own advantage and grow into excellent enterprise with international competitiveness.