Research On The Marketing Strategy Of China Metallurgical Huatian Company

With the rapid development of Chinese economy, most of Chinese enterprises are no longer keeping their eyes only on domestic markets, and globalizing has already been the main topic for those with potential ambitions. Huatian engineering & technology Corporation (to be abbreviated as HTC) is the leading company in Chinese metallurgical engineering industry line and it stepped into international business from 1992, and its turnover grew from 1 millions to 20millions in US dollars in last 20years. But HTC does not have very deep and detailed research in different partition markets, and does not have suitable market tactic in hand either. India is one of the fastest developing countries after China, and it is named as one of the gold brick countries of "BRIC", presently, China-India relation warmed; bilateral business grow up very fast; Indian market has been the important target market for most of Chinese enterprises, meanwhile, it is the very important market for HTC group too.On the base of general theory of marketing strategy, through methods of SWOT and PEST and way of analyzing model of Michael Porter five forces, after thorough research and collecting detailed information, the thesis has fully analyzed the states of Indian market and competition in the field of metallurgical engineering. With the impersonal analysis of world metallurgical industry, international and domestic metallurgical market, the thesis indicates HTC’s opportunity and threat. And with completely analysis of HTC’s own conditions, the paper presents HTC’s strength and weakness. Finally, It gives an analysis and suggestion on HTC’s Indian marketing strategy—Diversified competition, and presents a series of marketing tactics on Indian market for HTC and This thesis finally presents measures to ensure the fulfillment of the above marketing tactics.The value of this thesis comes from the information brought to Chinese engineering companies who want to extend their products in Indian market, this thesis will give new idea to the engineering companies who is willing to improve their administration, enhance their capability of marketing abroad and seek their share at the severe competitive international markets as well.