| India, as a member of BRIC Country, is one of the fastest developing countries after China. Because of its unique economic mode, it was less impacted by recently global economic recession, and its GDP is still kept at a reasonable rate.Therefore, Indian Polyurethane market is becoming much more potential because of rapid growth in recent years as it was mentioned before. It is now so attractive to worldwide suppliers that many participants start to invest in India.First of all, this research reviewed related marketing background theories and applied PEST analysis, Porter five force competition model in analyzing macro and micro environment of Indian Polyurethane market based on investigated information. Secondly, the author took A as an example, analyzed its internal environment in terms of tangible and intangible resource, human resource etc.. The research did a SWOT analysis following afterwards. Grounded on former studies, the author finally provided some advice on positioning, marketing strategies, compatible marketing mix in Indian Polyurethane market. This research is meaningful because research outcomes or suggestions given on marketing issues could be on one hand useful to marketing practice in developing India Polyurethane market, valuable to further study of this direction on the other hand. |
PDF Full Text Request