Research On Marketing Strategy Of Shenzhen Bay A Park

A Shenzhen Bay Park by Shenzhen Investment Holdings Limited to undertake. A construction of the Shenzhen Bay Park project aims to accelerate the achievement of communications equipment, computers, bio-medicine, digital audio, software, the Internet and other six industries to high-end chain link development, to seize the commanding heights of the world’s high-tech industries, promote strategic emerging industries to achieve leaps and bounds. As a key project of Shenzhen high-tech strategic layout, the Shenzhen Bay A park will meet the high-tech enterprises, strategic emerging industries, high-end services corporate headquarters and high-tech talent "double floor" demand, as R & D center, the headquarters agglomeration, innovation support system, the demonstration area of urban functions and industries function integration.Based on the analysis of macro environment, the status of the industry, on the basis of internal strengths and weaknesses, for the eco-technology park project marketing features, combined with strategic theory formulated Shenzhen Bay Park A marketing strategy development and implementation in order to develop the appropriate measures. Designed to make full use of existing resources and advantages, limitations, and promote the further development of the Shenzhen Bay A park. In this paper, the theory of marketing management, market demand and market conditions from the start, mainly to study how the theories and techniques of marketing management applied to the Shenzhen Bay Park A marketing management, presented the face of different customers personalized, vivid marketing needs strategy to tackle the Shenzhen Bay Park a marketing bottlenecks, the establishment of Shenzhen Bay Park a marketing implementation model and method steps, in order to optimize and improve the Shenzhen Bay Park a marketing strategy to promote the development of the Shenzhen Bay a marketing park.