A Study On The Differentiation Strategy Of Jingjiang Rural Commercial Bank

Along with the economic development in the "new normal", financial reform into "deep water area" and the environment for the development of domestic commercial banks occurred profound changes, Bank of the "good old days" will carry on as usual not return, how to survive in the future development of more and more land for people to pay close attention to and thinking. Starting from the perspective of strategic management, Jingjiang, Jiangsu rural commercial bank as an example, through the analysis and evaluation of the internal and external environment of selection, the differences in the implementation of the specific content and measures of differentiation strategy, as a useful supplement to domestic small and medium commercial banks strategic research. At the same time, Jingjiang agricultural firms future survival and development provides a theoretical reference.The overview of strategic management at home and abroad related research results based on, focusing on absorbing the idea of traditional strategic management theory, competitive strategy management theory, core competence theory, cooperation and competition strategy management theory, using pset, SWOT and Porter’s five forces model analysis method, through the analysis of the internal and external environment of agricultural firms in Jingjiang, put forward the implementation of poor dissimilation strategy point of view, including market positioning is poor dissimilation of target, customers, financial product differentiation, differences in financial services, brand culture differences of content. In order to ensure the implementation of the strategy of differentiation strategy to effectively landing, this paper also from the corporate governance, customer relations, risk management, financial management, process reengineering and other five aspects of security measures.