Research On The Mode Of E - Commerce Service Platform Of "China Global Talent"

Our research aims at identifying the opportunity of launching China Global Talent smartphone application, develop the startup platform model, and plan the platform execution. Platform ecosystems are the new value innovators and some of the largest and fastest growing businesses of the millennium. Incipient international communities have started to take shape in China as a result of economic globalisation. As China rises rapidly in terms of economic progress and commits to building an innovation driven economy, its needs for foreign talent have become crucial. Furthermore, the country boasts the world’s largest e-commerce market, vibrant internet and social-media ecosystem. Consequently, international human resources combined with cross-border e-commerce stand as promising industries.We offer a solution to our research objective by having conducted an exploratory research based on primary and secondary data. Foremost, we have gathered important primary data by the means of a comprehensive in-depth interview conducted within Nanjing University School of Business MBA, with two potential groups of customers, namely international students and Chinese MBA students. Our insight came along with the launch of Nanjing University MBA’s China Global Talent Association and its main volunteering project called "My Global Hour". Furthermore, our secondary sources of information comprised of literature research on platforms, statistical data and two case studies of 020 e-commerce platform ecosystems amongst the most commercially successful in the world.Primarily, our research discovers a key stimulus from the external environment for launching China Global Talent platform. In China there are nearly half a million international students with a year on year growing rate of 10-20%. Our interviewed international students face significant cultural, language, and lifestyle barriers, lack channels and connections to develop socially and professionally in China. They want self-expression, relevant work, business opportunities between China and their countries, and personalised interactive communication with their Chinese counterparts. Secondly, we prove the cross-network interaction potential between two potential customer sides, i.e. international students and Chinese MBA students, and discover a third side with powerful potential cross-network effects next to the first side, namely China based service partners.Furthermore, we design China Global Talent platform model as a multifunctional application for use on smartphone mobiles. CGT platform uses an 020 e-commerce model and acts as a market maker that intermediates communication and transaction services between three sides:China based international users, service providers and Chinese individual users. By possessing a diverse and rich capital of talent characterised by scarcity, China based foreign users represent the first and the most important side of the CGT platform, with the clearest potential of same-side and cross-side network-effects with the other potential sides of the market. On one side, international users demand services provided by the service partners (such as media content, jobs, visa application, sourcing etc.). On the other side, international users act as suppliers of consultancy services (namely foreign languages teaching, translation, interpreting and negotiation, cross-cultural trainings etc.) for service partners and Chinese elite individual users. We apply a freemium business model that derives commercial value from the attracted mass of paying members, from the amount of gross services value transacted, as well as from the monetisation rate achieved on it. In the end, we address CGT platform’s execution, marketing, operations and expansion.