O2O Enterprise M & A Success Factor Mining

With the rapid development of the Internet economy in China, more and more 020 enterprises generally emerged like the bamboo shooting after a spring rain under the background of "Internet plus". Under the guidance of national policy and the support of relevant laws and regulations, China’s 020 industry ushers in a best opportunity for development. Because of the new comers, the competition in 020 market has intensified. In the face of the fierce competition, more and more enterprises consider to enhance their competitiveness and market share through mergers and acquisitions. However, M & A is a very complex activities, a slight mistake may lead to failure and make the enterprises suffer heavy losses. Therefore, how to guarantee the success of M & A for enterprises is particularly important.Through the analysis and research of the four successful M & A Cases in 020 market in 2015, we required five important elements, which can help the 020 enterprises to obtain success in the event of mergers and acquisitions. And the conclusion can also provide some opinions and suggestions for the enterprises to make success in the activity of mergers and acquisitions in the future, and promote the enterprises to take some corresponding measures during the process of M & A, which can. to the greatest extent, help the enterprises to reach the desired goal and improve the success rate of mergers and acquisitions.