Research On Telephone Marketing Strategy Of W Group

With the development of the socio-economic environment, service industries more competitive and market environment will promote the survival of the fittest. In this market environment, small and medium service enterprises to place in the competition, we need to constantly self-improvement and innovation. Telephone marketing because of low cost, fast and received benefits SME(similar small and medium enterprises) customers. W Group, established in 2005, the call center but pre-main functions of call center and customer service center-oriented management. In order to adapt to market changes, W Group discussion on a call center transformation from cost center to profit center, telemarketing create benefits for enterprises. From the w group call center customer service and sales management based on the actual operating situation of cross, analyzed problems W Group in the telemarketing business and management theory and management experience in telemarketing, discussed solutions to relevant problems. Specifically, W Group at the beginning of marketing there is lack of customer resource management system, human resource management system is not perfect, the sales process is not professional and other issues. Telemarketing proposed to solve these problems in the realization of the path W Group applications: improving resource management, enhance the value of output; to choose the appropriate personnel and structures and training system; strengthen the system function, precise customer marketing; establish an incentive mechanism, create motivation to work:promote corporate culture, boost development of the company. To provide management experience for similar small and medium enterprises.