Study On OTC Drug Distribution Channel Of Sunflower Pharmaceutical Group

Distribution channel is the enterprise important marketing resources, the enterprise must be based on their actual situation to design and manage distribution channels. The main purpose of the study is based on the sunflower pharmaceutical group, the improvement of the distribution channel of OTC drugs analysis for pharmaceutical enterprise improvement of pharmaceutical distribution channels to explore new train of thought, so as to further improve the ability of sunflower pharmaceutical group to participate in market competition.This paper expounds the distribution channels at home and abroad related theory, analyzed the distribution channel of our country medicine industry development course, present situation and the national health policy for pharmaceutical distribution channel members and of the impact of the change, find out the problems existing in current pharmaceutical distribution channel mode, explore the pharmaceutical distribution channel mode change. On this basis, with large pharmaceutical companies sunflower pharmaceutical group as an example to review the change course of its distribution channel mode, consider how distribution channel mode and adapt to the development path of pharmaceutical enterprises matching with policy and the change of the market, for the strategic development of sunflower pharmaceutical group to provide lasting power, find the sunflower pharmaceutical group channel mode restriction conditions and proposes the improved measures, in order to promote the core competitiveness of sunflower pharmaceutical group support, and provide reference for other large and medium-sized pharmaceutical enterprises.