Research On The Development Of Internet Finance In Internet Finance

At present, the P2 P financial transactions of the trillion-yuan mark, indicating that P2 P finance is becoming a part of the investment lovers financial management preferred. This paper tries to through the analysis of P2 P finance development present situation, the comprehensive system on the P2 P finance, intensive research, found that P2 P finance some of the problems in the process of development, such as P2 P wealth management industry,the lack of laws and regulations, imperfect market environment, the platform guarantees are connected, the network security risk, such as the Internet finance with high risk factors,to a certain extent, prevent even hindered the healthy and orderly development of the P2 P finance. On this basis, this paper targeted to give opinions and Suggestions to these questions, in order to boost the P2 P financial industry healthy and orderly growth.In this paper, using literature data collection, data analysis, practice investigation,comparative research and case analysis method, expect several research methods, through the integrated use of the comb the development of the P2 P financial status, point out the problems in P2 P finance development and P2 P finance issues related countermeasures are put forward. First of all, on its theory and research status of Internet financial analysis;Besides, involving P2 P finance development present situation and the traditional financial management are summarized and comparative study. In a variety of based on the analysis of the status quo, found that the present P2 P exposed by financial risk, and the network security risk, guarantee and the associated risk, lack of laws and regulations on risk analysis of a detailed explanation; What’s more, the HOME LINK finance as P2 P financial representative, analyzed the research emphatically from the HOME LINK finance product features, operation mode, risk control and so on has carried on the detailed analysis, found the HOME LINK financial strengths and weaknesses;Fourth, the conclusions of this paper,and prospects are given, as well as for P2 P financing platform, the rationalization proposal of regulators and investors.