Research On Marketing Strategy Of GH Bank 's Corporate Loan Business

As the level of China’s reform and opening up and market economy construction of continuously deepening, China’s commercial Banks, the competition between the loan business is the most important source of profit of commercial bank, its quality directly related to the overall bank management efficiency and quality of assets. GH bank as a large state-owned bank branch in Heilongjiang province, has been developing in improve their own business, based on the study of commercial bank marketing theory, on the basis of analyzing GH bank loan business marketing present situation and the problems existing in the marketing, from GH internal and external environmental analysis of the bank loan business, combined with GH bank development strategy, upgrading GH for bank loan business feasible marketing strategy, and from the organization construction, customer resource management, the risk early warning mechanism, the information system security service four aspects, ensure the smooth operation of the GH company bank loan business marketing strategy implementation.