Research On The Network Structure Of Qingdao City Tourism Flow

Study on the spatial structure of tourist flow and its application in the tourism development are always the core of Tourism Geography,as well as the key research contents of tourism science. Also, these research contents are collectively concerned by the scholars at home and abroad in recent years and its research results are comparatively abundant. However, mainly from the view of the attribute data of research object, the existing research is about studying the related issues of spatial structure of tourist flow by mostly using descriptive method and factor regression method. Nevertheless, the tourism spatial structure analysis based on the perspective of the relationship is still in the initial stage and the related research results are still less.The paper, based on the perspective of the relationship, on the basis of previous research results, according to the tourist flow theory and social network theory, builds the tourist flow network structure evaluation model of cities. Meanwhile, this paper using social network analysis method,utilizing UCINET,SPSS,CORELDRAW and other software and taking questionnaire investigation as fundamental data, analyses the tourism node structure and the overall tourism spatial network characteristics of Qingdao in depth;It also studies the role function positioning of the urban scenic areas or spots in Qingdao and rethinks the Qingdao urban tourism spatial structure.Furthermore, it discusses the influence factors of forming the current network structure and give some suggestions about Qingdao urban tourism spatial structure optimization. The study, on the one hand, has a good empirical significance on perfecting the tourist flow theory and method. On the other hand, it has the important practical application value about Qingdao urban tourism products, tourism route design, destination marketing, tourist flow control, urban tourism spatial structure optimization and so on.