An Analysis Of Tourism In Jiangsu Based On Elastic Coefficient

For nearly a decade, with the rapid development of China’s tourism industry, both in size and in terms of quality, tourism industry has a substantial upgrade. Tourism industry is an important part of the tertiary industry, also belong to the pillar industry of the national economy, have a positive impact on the tourism industry to improve the level of national income, to increase employment opportunities, to promote economic growth and so on. Jiangsu Province is an important economic rovince and tourism province, and occupies a very important position in the national tourism industry. However, the development of Jiangsu Province also exist problems, which are low input and output ratio and the relatively low yields of the tourism industry. Moreover, spatial effects of tourism development is ignored when tourism development planning is developed. Investment of resources in different regions is not based on the principles of science, so it is difficult to achieve the overall utility maximization.Through comparative analysis, VES production function is selected as the basic input-output model of tourism industry of Jiangsu. The 64 administrative regions in Jiangsu Province were selected as the research object. It were selected as research data that tourism revenue, capital and labor inputs of the catering and accommodation industry of the various regions in 2004-2012. Then using global Moran’s I index and local Moran’s I index to test the spatial autocorrelation of Jiangsu tourism output, in order to reveal the spatial distribution of Jiangsu tourism output. Finally, using GWR model on the basis of considering the spatial heterogeneity to estimate the elastic coefficient of Jiangsu tourism output.The results show that, the elastic coefficient of capital and labor of Jiangsu Province were 0.4755 and 0.4062 and returns to scale for 0.8817 on the basis of without considering the spatial heterogeneity. The elastic coefficient of capital and labor of Jiangsu Province were 0.577 and 0.4347 and returns to scale for 1.0117 on the basis of considering the spatial heterogeneity. Spatial heterogeneity can affect elasticity coefficient. Jiangsu Province presents the regional distribution of the core-periphery pattern when the local feature is analyzed.This article presents suggests based on the results. Firstly, scientific tourism development plan is developed. Through the integration of the province’s tourism resources to develop a macro and micro regional tourism planning and area planning based on the considering global and local differences of tourism industry of Jiangsu. Secondly, capital investment of the catering and accommodation industry is increased. It is maintained that steady growth of capital investment of the catering and accommodation industry and certain investment ratio.To consider spatial differences in capital investment and the balance of capital investment of the catering and accommodation industry is maintained. Thirdly, the training model of human resources of tourism industry of Jiangsu is deeply reformed and to improve personnel service skills. Importance is the implementation of standardized services. Finally, scientific and rational incentives of tourism industry are implemented. Reform of the employment system to improve the stability and durability of personnel. Adjustion of incentive system and improvment of staff motivation bases on the actual situation of the catering and accommodation industry.