Research On Marketing Strategy Of Mobile 4G Business In Inner

December 2013, the Ministry of China Mobile, China Telecom, China Unicom three operators license issued TD-LTE, China’s telecommunications industry officially entered the 4G era. 4G technology for higher transmission speeds, wider spectrum, better value-added services, become the main driving force for the rapid development of the communications industry. 4G era of competition in the market will be more intense: one from the competition between telecom operators; Second Radio and Internet OTT companies added to the competition among industry; the third is a virtual operators and customers competitive prices; Fourth telecom industry competing chains. In such a competitive context, companies have integrated the competition from a combination of factors purely technical competition, pricing strategies, into the service and industrial chain, 4G technology will be a strong impetus to the implementation of telecom-related industries and businesses to adapt to the new situation and marketing countermeasures. China Mobile launched as the first of China’s self-developed TD-LTE technology, operators are placed deep hope, and saddled with the arduous task of promoting the self-promotion of TD technology. Operational development of China Mobile’s 3G TD era of business is not smooth, greatly weakened the Chinese mobile market position, 4G technology such a darling of the information age, making the communications market is full of opportunities and challenges, so that the entire industry competitive situation rebuild as possible, Based on the current development trend in the telecommunications industry, the competitive situation and the corresponding marketing strategy to do an objective analysis of Inner Mongolia Branch of China Mobile Communications Corporation(hereinafter referred to as the Inner Mongolia Mobile) how, under the new situation, to meet market demand through the development of marketing strategies to face the new industry structure and competition, seize opportunities, meet challenges, both for the company’s short-term and long-term competitiveness of practice building has a certain significance and theoretical reference.This paper briefly introduces the relevant knowledge of marketing theory and the basics of 4G technology, analyzes the basic characteristics of 4G features business. Then by studying a large number of foreign carriers operating experience in the case of 4G development path, summed up the development of China Mobile’s 4G services for inspiration. Then use PEST and Five Forces model, analyze the macroeconomic environment situation in Inner Mongolia mobile face. SWOT analysis tool reuse theory, in-depth explanation of the Inner Mongolia Mobile advantages and disadvantages of the current internal and external challenges and opportunities. Finally 4P marketing theory, Inner Mongolia 4G mobile marketing strategy issues era analysis and research. Summary appears under the next phase of market conditions and trends in the foreseeable future, Inner Mongolia in the core marketing strategy 4G mobile era- enhance brand value, promote the competitiveness of products; consumer demand for user-oriented, free combination reduce user costs; improve customer service system build competitive advantage 4G services. From the product, tariff, terminals, channels, services, network construction, organizational structure and other factors force, proposed 4G business marketing ideas and strategies for landing safeguards.Thesis by using marketing theory and analysis tool, attention to the current trends in the overall development of the telecommunications industry and cross-sector competition situation, by the Inner Mongolia Mobile Marketing Theory and specific operational experience combined with 4G services on the current research in Inner Mongolia, through diversified multi-channel marketing environment analysis, and then come to a relatively strong market operational marketing strategy, there are some innovative Inner mobile marketing operations.