Research On Marketing Strategy Of Bank Bill Products

Bill services can help a commercial bank increase its deposits and loans quickly in a low-risk state, which means a lot to A Bank. The passage tried to research on the marketing strategy of bill services of A Bank to be of benefit to its development.The research on it is based on principles of marketing and the state of financial market in modern China. The problems of the active strategy and the answers to them were found out after analyzing deeply the marketing environment of A Bank and the sale state of its bill services. Then following on the model of marketing, the passage made a whole suggestion on the marketing strategy of bill services of A Bank, which includes market positioning, renewed marketing mix and advice about customer relationship management.