A Study On The Construction Of Zhejiang Enterprise Culture

In all areas of society, after a certain amount of exploration and accumulation, will form the corresponding culture, such as family culture, corporate culture, campus culture. These different forms of cultural expression, on the one hand reflects the characteristics of ordinary skill in the development, on the other hand will be the role of culture is very visually presented out, so the public can better understand the cultural fields, thus targeted choose culture in line with their development needs. In many cultural manifestations, the contents of the corporate culture is very rich, are often able to reflect the culture from all areas of society, as reflected in the campus culture from the corporate culture, governance and culture reflect the corporate culture. At the same time, corporate culture plays a very important role in the development of enterprises in the field of the development of modern enterprises is increasingly becoming the focus of attention.Thanks to the importance of corporate culture in the modern encourage competitive market environment, corporate culture status in enterprise development continues to improve, become an issue of enterprise development focus.In the development of many enterprises, and did not focus on corporate culture, corporate culture construction makes it difficult to meet the actual needs of employees, resulting in stagnation of business development until they are eliminated by competitors. For these reasons, the enterprise culture construction paper Zhejiang Energy Group for the study, Zhejiang Energy Group selected from many corporate culture corporate culture as a research starting point, trying to analyze the basis of Zhejiang Energy Group corporate culture construction, analyzes Zheneng cultural construction Group business problems, which made the building of enterprise culture targeted strategy for cultural development of China’s Zhejiang energy Group as well as other business enterprises contribute.In this paper, Zhejiang Energy Group corporate culture research, research content is divided into six parts, namely the introduction, the theoretical foundation of corporate culture, Zheneng Group’s profile, status quo corporate culture construction Zheneng Group and research, corporate culture Zheneng Group implementation and Conclusion and Outlook, covers the theoretical analysis, problem analysis and countermeasures analysis of these important research can provide practical methods for the development of corporate culture Zheneng Group, in order to better improve the level of corporate culture Zhejiang energy Group.In this study, the research methods used in the literature, questionnaire survey and comparative analysis, through literature to understand the specific contents of the current corporate culture construction on theoretical aspects of the study, in order to find the starting point of this study; by comparison analysis to be Zheneng Group corporate culture and corporate culture to compare the power to analyze the characteristics of Zhejiang energy Group corporate culture; through questionnaires to analyze corporate culture construction Zheneng the problems in the group, and then propose appropriate improvements to address these issues countermeasures.Through this study, that cultural construction Zheneng conglomerates main problems are:lack of good learning culture, the lack of enterprise culture construction achievements supervision, lack of good communication culture, corporate culture method is more simple. In this regard, this paper proposes four areas corresponding improvement strategies, namely:strengthening the learning and practice of management of corporate culture, the establishment of monitoring mechanisms and acceptance of corporate culture of learning outcomes, building unimpeded communication culture, the use of diversity enterprise culture construction methods, reflecting the effect of the corporate culture, so use these strategies to help Zhejiang energy Group to better improve corporate culture construction levels, and promote better development Zheneng Group companies.