China Metropolis Daily News Structural Analysis

To enter the 21st century media competition become more intense and competitive media industry also appeared in a new situation. At the same time, the demand for audience is also gradually changing, fast-paced urban lifestyle many necessary information and be able to provide timely information about daily living. Relative to policy advocacy newspaper-based reports and uninteresting subject and methods At this point, the City has created the emergence of such a newspaper many of the forms used to issue date, in time for the city can provide vast amounts of information, its fast and flexible way of increasing reports of people's favorite to win the city and become traditional media in an emerging force. Metropolis is not as a sophisticated way of the media, there are a lot of inevitable questions, the future development of Metropolitan must have a clear positioning, the operation of sophisticated, brand-based strategy.At present, most research on the metropolitan news media remain in the theory and the psychological aspects of audiences, the structure of newspapers in the news (newspapers on different types of information the ratio of) the rational planning is the lack of a more objective inquiry into the analysis, and structure of the newspapers arrangements will affect the dissemination of information on results, for data analysis on the future of Metropolitan adjustment and development can provide the objective basis.This article is based on a typical sample of Nanfang Dushi Bao, through their layout, subject matter, public opinion, news sources and news media properties, the interception of the contents of a certain period of time the newspaper reported that the arrangements for concluding its regularity, and with other Related Metropolitan (Metropolitan Chutian representative) the basis of analogy and contrast, the exploration of the current status of China's metropolitan development, combined with the existing theory Metropolitan News development.Nanfang Dushi Bao newspaper in the South Media Group, one of their series of reports, published in 1997, is for the Pearl River Delta of China's most affluent areas of the founder of the mainstream crowd integrated daily, the four opened a daily average of the reported version of the above 100, average daily circulation has reached 1.69 million copies in the Guangdong Province, the largest circulation daily 4-opened. Advertising in 2006 amounted to around 1.8 billion. The existing staff of more than 4,000 people.2006-2007 Press and Publication Administration issued a national evening newspaper the competitiveness of the city test results, Nanfang Dushi Bao, the competitiveness of two consecutive years ranked No.1. By World Brand Lab as "China Top 500 Brands."In terms of the development process of Nanfang Dushi Bao, or its current status in China Metropolis, as well as the orientation of newspapers, or in the public acceptance of the audience and influence, show that it is the specific value of a typical study.And the influence of newspapers through the content and organization of trade-offs can be achieved, which is the newspaper of the structural set up, which would directly affect the reading audience, choose the size and marketing success. Therefore, in order to Nanfang Dushi Bao is a typical structural analysis has practical significance.