| As an important part of China's media world, international news now has more and more contents, media penetration, and influencing power. China had officially promoted the topic 'How to upgrade nation's image by international news' dissemination' into the big schedule soon after Olympic. The nation has been paying greater attention to international news, and the self promoting has become weaker on the other hand. Although generally speaking, the research on international news in our nation's media business is dropped behind comparing to the practical news reporting. But《Global Times》which has been established for15 years successfully built the power of a brand's authority by it's precisely market positioning, unique concepts and stylish cultural contents. So an academic study on the professional international news publisher《Global Times》will be significantly useful on the way of future news reporting.The essay analyzed the distinguishing features in《Global Times》's international news reporting by methods such as history, referencing, testimony and confrontation, on the purpose of providing certain summarized gains and losses for future improvement.The essay compares samples from《Global Times》to those from the international news in《International Herald Tribune》and《The Beijing News》in 2007 and 2008. There were 8276 picked random international news been analyzed, which gave this essay a scientific stand.Starts with the property of international news and the course of the development of《Global Times》, the essay focus on analyzing the characteristics in both contents and reporting techniques of《Global Times》. After series of comparative analysis between the news' resources, topics and genre, the main discoveries of the essay are as follows:1. The method of contents in the international news reporting in《Global Times》not only have characteristics in the specialization of contents, exclusive and balanced news, but also have been very concerned about the closeness and solid on the level of topics perspective.2. In the reporting techniques, international news in《Global Times》pursuit the balance between professional and readable. Its writing has a trendy style combining both information and entertaining function. Also it uses the same layout editing ways that magazine does.In the end, based on a synthetic analyzing, the essay gives an overview to the pattern of《Global Times》's success, and also some ideas about its inadequacies and future. Please not hesitate to criticize when there are still inadequacies in. |
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