Reconstruction Of The Artistic Product In The Dissemination Of Research

Based on research and analysis in detail of art-oriented products, author describes the variation of these products before and after propagation and set up the concepts and scales on its deconstruction and reconstruction. This paper discusses the intention and three phases of the deconstruction and reconstruction on art-oriented products including the status in recent information society, medium tools and network environment and some hightech techniques. Paper also discusses the reconstruction that expanding the mass communication concept and effect, and enlightening to the human life, cultural and business. Based on the comparison and statistic data, paper discusses the difference of the art-oriented products propagation before and after medium and also takes the survey and search the product reconstruction existed in image, advertising, art esthetic, etc.This paper brings up a new viewpoint on communication, philosophy and cultural sociology. It is helpful to whom study in philosophy and cultural sociology with some puzzles and to whom worked at medium, show business and advertising areas with detail thinking on communication effect and accept psychology. The research resolution of this paper will give the enlightening to the areas such as show business, marketing plan and earning space, etc. Besides, this paper also brings up a new viewpoint that is different to the"traditional"communication and"original"textbook, and points out the limitation of original viewpoints due to the period change. These new viewpoints expand the theory on communication process and social effect. We must make innovations in both theory and process of modern mass communication that is also the aim of this paper.