Central Tn 1 File Context Of The "red Flag" And The "seeking" Journal Of Agriculture-related Publicity

This paper analyze the "Red Flag" and "Seeking Truth" magazines in different periods of agriculture-related publicity . The use of content analysis, data processing using the excel table. Select from 1982 to 1986 the "Red Flag" magazine and from 2004 to 2008 of the "Seeking Truth" magazine article to promote agriculture-related statistics comparing the two agriculture-related promotional period the contents of the article in the characteristics and structure.Contemporary society is a society of information technology, adequate, good information environment for national and social development of the basic role of progress. As important channels for dissemination of information, journals and magazines, on the role of China's social development are self-evident, but also on social development in rural areas are of great significance. Agriculture-related articles in the newspapers because of their own characteristics and advantages, and in rural areas are is closely linked to all areas of society, and in fact a major impact on rural development, and rural society in turn will also affect the development of agriculture-related articles.In this paper, two different periods of time from the content of the articles promote agriculture-related settings, the number of articles, publicity, etc. to analyze the form of "Red Flag" and "Seeking Truth" magazine features agriculture-related publicity, as well as the differences of these different reasons. By the results of the analysis, we can see that the "Red Flag" and "Seeking Truth" magazine, the following characteristics of agriculture-related publicity: First, subject to the overall situation of the content of choice, subject to political needs, in accordance with changes in policy and practice change in a timely manner; The second is from the way in terms of publicity are mainly positive publicity. Third, respect the facts, have a strong authority. By the "Red Flag" and "Seeking Truth" magazine in different periods of comparative analysis of agriculture-related publicity, we could arrive at the existence of its agriculture-related publicity following different: (1) and "Red Flag" magazine than "Seeking Truth" magazine focused more agriculture-related publicity. By comparative analysis, we could arrive at the "Red Flag" and "Seeking Truth" magazine, the existence of agriculture-related publicity following different: (1) and "Red Flag" magazine than "Seeking Truth" magazine to increase the proportion of agriculture-related publicity; ( 2) "Seeking Truth" magazine section of agriculture-related publicity more and more comprehensive content; (3) and "Seeking Truth" magazine, compared the "Red Flag" magazine publicity relating to agriculture-related policies and regulations··theory more articles; (4) "Seeking Truth" magazine to increase awareness of agriculture-related international concerns. "Red Flag" and "Seeking Truth" magazine was the result of the above changes, the reasons are manifold, including both deep-seated reasons for its direct and specific reasons.By comparative analysis, we can come to promote the existence of agriculture-related changes in the following points: (1) increase the proportion of agriculture-related publicity. (2)design more sections to comprehensive the article.(3)by the "Red Flag" magazine publicity relating to agriculture-related policies and regulations,theory more articles; (4) "Seeking Truth" magazine to increase awareness of agriculture-related international concerns. Affected by the "Red Flag" and "Seeking Truth" magazine appear above the reasons for these changes are manifold, including both deep-seated reasons for its direct and specific reasons.This study of the "Red Flag" and "Seeking Truth" magazine in different periods of the empirical studies agriculture-related publicity, the publicity magazines of the changes and characteristics in order to promote agriculture-related journals proved the next article writing and effective dissemination of the new path, journals in the hope that they will study different issues and the media publicity in the future, building a new socialist countryside to provide some inspiration publicity.