Pharmaceutical Marketing Services Based On The Sms Web Site Mobile Training System

With the development of technology, mobile phone which is gradually considered as the fifth media is likely to occupy a great market in a certain period. As a kind of media, mobile phone has the advantages in wide coverage and convenient information dissemination. It has become an indispensable way of communication for most of us. At the same time, because of its conciseness and high efficiency , and the great advantage in use-cost, it becomes a tendency of using SMS to the commercial applications in value—added services.Nowadays there has been an application standard which is applied in the services of business - SMS Web site. However, it is just a standard. It needs designing and realization if we want it to play an important part in enterprise management or marketing applications. Further more, many customers are worry about the Short Message Service problems caused by traditional wireless value-added services, so a better method should be found out to make customers accept and use it. Therefore, the mobile training management system which is designed for certain enterprises' demands has a very wide promotion and application scope. The main functions of this system should include: new products training to enterprise staff, collection and analysis of the data on product selling, communication and coordination between different departments in the enterprise and so on. And these functions should be actualized in the way of interactive short messages. The main characteristic of this system owe to the wireless communication technology which has avoided many limitations on information effectiveness and broad transmission of traditional training ways. Professional training content and rules are designed on the base of actual demands. At the same time, this system provides a convenient user interface in the form of web page in order to operate easily for system managers and modify conveniently for designers.This paper will take the industry of medicament for example, and will explain the designing and implementation of mobile training system from following aspects. firstly, investigating and analysis. Investigate on present situation of mobile training all over the world. Make analysis of present development of these applications. And then, take the medicament industry as an example in order to find out the information type and scope which are applied in an enterprise. Finally, find out what an enterprise really needs based on analysis. Secondly, advantages of SMS. Different advantages of SMS adapts to different needs of enterprises. Compared to other methods of communication and information transformation, SMS is indispensability, and this advantage should be reasonably applied in a process of designing the system. Thirdly, framework of mobile training management system. Reasonable designing of the modules provides convenient mode of operation. So some user-defined functions and servers should also be proposed. The fourth, summing up the application scope and existing problems of mobile training management system, and looking forward to the technology development direction of the mobile training management system.