Researehes On Press Group Long Tail Strategy

The wave of globalization is intensifying in the world, the Internet plays an extremely important role in human life.With he rapid development of the digital communication technologies, digital new media's emerged and rapidly developed all this Shide people's lifestyle, the media occurred significantly change, even in the context of the new economy the traditional economic model were severe, resulting in a disruptive change. Traditional media in the field of information, media, audiences have been so very many types of cutting a very small "niche" occupied. Economic field, dominated the economies of scale models of two century economic model by the scope of the enormous challenges, and more and more shows were replaced in the form of the latter. American Chris Anderson in the online bookstore Amazon, Google and music downloads on the basis of some data in the October 2004 issue of "Connection" magazine wrote an article entitled "Long Tail" (The Long Tail) in the article the first time the "long tail" concept, used to explain the abundant supply in emerging markets have emerged under. Since then, with Google, Amazon, Netflix, Real Networks as the representatives of the network economy circle the emergence of a new business model, that the Long Tail phenomenon into the original marketing strategy, so in the new economy the purpose of achieving a huge profit, which is what we call the long tail strategy. The main idea of Long Tail theory is:the rapid expansion of the Internet context, the economic center is a small species from the mass production of the "short head" (hot products and markets), to the many varieties of small quantities of "long tail" (niche products and the market) transfer. Big Top is good enough, but not everyone in the first prize; the other hand, well-managed and those who have not been found in minority groups, as you can get good results. This strategic addition to the economic circle in the Internet is widely used, has gradually started to impact to the newspaper, represented by traditional industries. Over the past decade, China's newspaper industry has been developing fast, but because of the emergence of new digital media, the enormous constraints on its system, structure of the surviving newspaper in the irrational lack of innovative mechanisms and personnel bottlenecks and other factors, plus 2008 by the U.S. subprime mortgage crisis triggered by the global financial crisis, these are all great impact on the entire media industry, which is the most influential newspaper industry. Newspaper industry would be seeking to continue to develop, you have the original basis for a new approach to development, is undoubtedly the emergence of long tail to the newspaper industry a new theoretical guidance, implementation of the strategy through the press long tail, will be will bring the entire newspaper industry, a new round of development. This article focuses on the leading force in the Newspaper industry-Press Group, focuses on the long tail, the newspaper industry, how to integrate existing resources, to change to business ideas, improve its structure, innovative mechanisms, adequate and reasonable use of the country policy support, now has been "torn to pieces|" in the cultural market in, the hold on Yiyouguimo and advantages of the basis, to actively seek the wider the tail area, explore new way of development and expansion.This paper analyzes the newspaper industries, particularly the newspaper industry in China's overall development group, summed up the newspaper industry's anti-war situation, a preliminary summary of some of the newspaper industry Zhong's experience their Zheng predicament it encountered, the inspection of the Guonei Wai Application of a large number of long tail results and the analysis of some successful cases, combined with the economic development of the new range of features and the actual situation of China's Newspaper Group, the introduction of a new long-tail business under the laws of the development of guidelines and management strategies, explore Newspapers industry realized the way, which made China's newspaper industry will maintain rapid and stable development trend of good national economic development play an important role. This Anhui Daily Newspaper Group selected as a case study object, through its development process, features Jingyingzhanlue analysis is not clear that even in economic developed areas, newspaper Jituantongyang Ke Yi by Heli use of the right of the business strategy, implementation rapid development of enterprises, thereby upholding its political orientation of the same can be achieved on the basis of the huge profits as the business objectives.In view of this, I believe that long-tail strategy can not only Internet companies are very well re-use, also can guide the traditional newspaper industry's production and operation. Through the implementation of the long tail strategy, certainly for the newspaper industry's restructuring, reform and provide a range of highly valuable new experience and new ideas. This is where the innovation of this article.In summary,the new area of long tail econmy has already arrived, the newspaper industry should take full advantage of the powerful tool,seek wider world in the long tail economy,open up new target markets,let themselves extricate the fierce siege from the "Red Sea",ushered in a whole new market of their own.