Analysis Of Television Advertising In The Humane Care

The civilized progress, economic behaviour become one kind ofculture gradually with development of the economy and society behavior.Advertisement is one kind of pure commercial activity already no longer,gradually, work has the humanity color, and becomes one kind ofdistinctive society culture phenomenon but. In recent years, the televisionadvertising humanity shows solicitude the color is gradually rich. The"thing" selling using watching gradually from the previously develops atelevision advertising for the centre to taking "person" as centre, is torespect, understand a consumer people-oriented, sufficient, complieswith the need satisfying a consumer fundamentally. One kind being to bethat the thing observes advertisement to the advertisement selling a Taoisttemple in the past reforms and exceeds this person Taoist templeadvertisement.That the humanity shows solicitude is due character ofperson of television advertising, that the humanity shows solicitude isthat the television advertising touches consumer's ultimate means. Itsconnotation is shown mainly in showing solicitude to person, to society'sshowing solicitude and to natural showing solicitude.The good television advertising has promoted sales of a product notonly effectively, can propose one kind of active life belief at the sametime, has transferred one kind of healthy life concept, the progresspromoting human being thereby. That the television advertising humanityshows solicitude is to pass mainly perceptual tell a demand, reason appealdemand and perceptual tell summation reason come to embody telling theway asking be tied in wedlock each other. We ought to see that soberlybut, existence is burning currently still some go against a humanityshowing solicitude for vigorous television advertising creation, whosemain hiatus shows By : Denounce and deride the female, the subjectvulgar, mislead home education, distort the idiom and the image lowand vulgar-rization, language low and vulgar-rization, advertisementcircumstance and thought content low and vulgar-rization waiting.Advertisement needs to exceed the old pattern running aftercommerce material gain exclusively, building-up melts commercial activity and culture function new model advertisement pattern in anintegral whole, bring culture appeal and influence into play sufficiently,show solicitude for the resisting mentality being eliminated by the massesto advertisement with sincere humanity. The person culture living in thetelevision advertising to people with gradually entertainment-rization, begetting with every passing day to bring more and more deep effectemperor on the throne and future, advertisement into play, insist thatconspicuous obvious public good idea draws sustainable togetherdevelopment idea, make the daily television advertising become themerchandise news source not only thereby, become the heart, audio andtableau building active healthy humanity atmosphere's appeasing peopleflightily and rashly more.