Metropolitan Content Quality Defects And To Improve The Quality

Nowadays in China, the development of Urban Paper has been much more ambitious : Almost half of the territory was occupied by the press. With the rapid emergence of the metropolitan media category, the competition between Urban Paper is becoming increasingly fierce. Newspaper groups have taken various measures to enlarge and strengthen the paper, many of them have changed their layout a lot. In the "turbulent" times of the newspaper group, where should the contents of the Urban Paper go?In the era of information, it is necessary to create excellent content to be a winner in the intense competition. Urban Paper indeed makes a lot of efforts to improve the content, but there are still many problems that need urgent solution.Generally speaking, as Urban Paper generally follow the "mainstreaming" trend, they again get bogged down by the difficult to deal with the balace between a voice of the mainstream media and pleasing the audience; and the contradictions among the different groups of readers also put them in trouble; Meanwhile, as the market has led to the other extreme : searching for excessive attention to reports, black scourge reports;The vulgarization of the contents also trigger another crisis; The news violate the privacy of citizens, and as a result of the same character, Urban Paper also competites with each other badly.To solve the problems of Urban Paper's contents, I have collected lots of relevant information, sought the related staff of newspaper, finally, I summarized the causes of quality defects in Urban Paper, they are the wrong plans, bad living environment, the downward trend of the newspaper's character, fuzzy positioning of readers, lack of law quality,low quality of employees, instability of news' sources, and so on.Based on the analysis of the defects and the causes, a series of ideas to enhance the quality of the columns' contents come to me: we shoule take the "content is king" theory, the theory of social responsibility and protecting the basic rights of the audience as a theoretical base, then inherit and develop the original advantages of Urban Paper: quick news, novel point, closer to the readers, powerful reporting, deep excavation; We should also further enhance the quality of contents: implementing the principle of sorting out to the mainstream, constructive, content-oriented culture, coordinating the contents with our readers, correcting the newspaper's character. If we regulate the operation of news planning, upgrading the quality of the content and building the media brand, we can establish a good image of our newspaper.