China Incident Reported

The unexpected event means a sudden occurrence, which shows abnormal situation, and the public lacks of preparation but concerns for it. It always happens suddenly, brings huge impact and convulsion for social life and mentality. The unexpected event itself and its influence are of great communication value undoubtedly.For a long time, the report of the unexpected event was regarded adverse to social stability in China, and was controlled strictly in reporting. The policy is getting loose after the reform and opening, but the passive situation of the report of the unexpected event still not changed radically. Lots of problems for reporting still exist. The report of the unexpected event is weak both in theory and in practice. So it requires us to speculate more about the report of the unexpected event. The report of the unexpected event not only has great news value, but also has social value such as social on-watching and guiding consensus, and media value of improving media competitiveness. At present, the communication surrounding of our country has been going through profound transformation. It is getting keener in media competition; the consciousness of right to know the truth is increasing gradually; and the globalization of information communicating achieved due to development of media science. The report of the unexpected event should be advance with times to meet the requirements of all the above variations.In the new situation, based on conception renovation, the media should cooperate with government closely and establish mass-communicating mechanism of the report of the unexpected event. Meanwhile, detailed reporting arrangement should be made to achieve the best reporting result. Successful report of the unexpected event needs a high-qualified team. The key point for it is the journalists' accomplishment. The journalists engaged in the report of the unexpected event should improve their accomplishments consciously.